Westland to unveil results of £35million investment at Glee
Westland will use Glee 2018 to strengthen its position and launch its strongest home and garden range with new products and developments across a diverse portfolio.
At the forefront of this will be the unveiling of new products in the New Horizon range with our revolutionary BIO3 additive which is 100% sustainable. BIO3 is the culmination of a £35million investment and unprecedented breakthrough in peat replacement technology.
Simon McArdle from Westland, commented: “BIO3 is the compost for the next generation. It combines wood, premium quality coir and bio fibre to deliver one of the highest quality composts on the market, that just so happens to be peat-free. We’ve been developing this for some time now so we can’t wait to unveil it at Glee”.
Westland will also be celebrating 80 years since the launch of the iconic John Innes. Our newly repositioned range are all based on the original blend, but now are enriched with nutrients and additives reflecting the latest grower technology to ensure improved performance.
Glee also provides Westland opportunity to showcase its position as the most forward thinking and leading lawn brand. Aftercut is launching a new lawn programme that helps overcome the retail challenges of the stable and mature lawncare market. It will be simplifying lawncare regimes and extending the lawn season with new products that can be used in early spring and late autumn. As part of this Westland is launching two new products. The first is AfterCut Ultra Green+, which give a greener and stronger lawn, which prevents moss from growing. The second is Gro Sure Fast Start - Smart Lawn Seed which utilises aqua gel technology combined with specially bred varieties which to allow the seed to germinate at lower temperatures than previously achieved, allowing gardeners to boost their lawn earlier, and later, in the season than previously possible.
Peckish, which has recently become the fastest growing brand within the bird care market, will be unveiling new products as well as a new look at the show. Packaging has been refined, with 80% of all Peckish food products now being available with a resealable top, and new Squirrel Proof Suet Pellets will be launched as well as additions to the Secret Garden range of decorative planters.
Other highlights include the new Resolva Xtra Clean Path and Patio where consumer insight has guided our brand offering within the category; and the continued development of the Deadfast rodenticide range as a result of a new partnership with the world’s leader in rodent control, Victor; and a celebration of the 32% industry growth of indoor. This growth has led to a 38% increase in sales for Westland’s indoor plant care range which will be boosted by the Glee launch of the new Hydroleca clay granules which absorb water and release as required.
A new look Unwins range will also be on display which sees the launch of four seed new collections and a new Gro-Sure Seed Start, a pre-treatment that can be sprinkled into compost to provide better germination and establishment.
The market-leading Westland straights range is relaunched this year with modern, premium packaging, designed to make it easier to understand what each product does. The aim is to attract new consumers and drive value in this mature market.
Keith Nicholson, Marketing Director at Westland, said: “We’ve got a lot planned for this year’s Glee. It’s always a vital platform for us to launch new products and unveil developments within our existing ranges but we are particularly excited about this year’s show. Westland has experienced strong growth across many brands recently and we anticipate the New Horizon BIO3 products, as well as classics like John Innes, to help this continue.”
Westland will be at the show on stand 7G50-K51.
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