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Peckish swoops in to help families switch off this half term

Families are being encouraged to unplug from their digital devices this October half term in support of wild birds.

UK leading birdcare brand Peckish,will once again be hosting a series of Go Wild With Peckish events at garden centres up and down the UK and Ireland. The events will run across the half term holiday and will provide entertaining activities to keep the whole family chirpy. Research shows the average young adult packs a staggering 14 hours of media consumption into 9 hours of the day by ‘media multi-tasking*’ with this rate increasing significantly during school holidays.

The events at garden centres have been chosen to inspire children to reconnect their passion with nature, to help ensure the survival of our feathered friends. Activities will include:

  • Fun activity sessions – Make your own bird feeder or energy balls for birds to feast on
  • National drawing competition – Create your own bird character to win a family day out, or a Peckish hamper
  • In-store ‘bird spotting’ – Spot all the ‘birds’ in the garden centre to receive a free goodie bag with vouchers and a FREE sample of Peckish bird food

Families can locate their closest participating garden centre by visiting our Go Wild page. The website will also be packed with downloadable activities to help families connect to nature at home during the half-term and bring more birds into their garden.

Wendy French, Senior Marketing Manager for Peckish said: “Whether it’s getting to know the birds in your garden or ditching your digital device for a drawing pad, we’re encouraging families to turn off their screens for the day and spend time together enjoying and learning about nature. Technology really helps us fit a lot into our lives, but it’s also important to make time to switch off.

“The British wild bird population is in decline, so Go Wild With Peckish aims to be fun filled whilst also encouraging future generations to do their best to help our wild birds thrive.”

Because Peckish uses the highest quality ingredients in its bird food products, the birds in your garden will be fitter, healthier and perform at their peak. So sit back, watch the show and enjoy a performance that lasts a lifetime!”

To find out more, visit the Go Wild page.

*Ofcom, The Communications Market Report, August 2014

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