Westland Horticulture is looking for a dynamic, commercially-minded Brand Manager to take the lead on our gardening category for the iconic Kent & Stowe brand – a heritage portfolio with bold ambitions to quadruple turnover over the next three years!

Reporting to the Head of Category – Hardware, you’ll take full ownership of the category strategy – driving product innovation, brand performance, and international expansion. This is a unique opportunity to shape one of the fastest-growing parts of our business, influencing everything from product development and design to market positioning and customer engagement.

Key Responsibilities

• Develop and lead a bold 3-year brand growth plan – define where we play and how we win
• Drive consumer-led product innovation using insight, trend analysis and retail/channel intelligence
• Deliver compelling product launches across all channels – packaging, POS, digital, PR and retail activation
• Collaborate with Sales and Category teams to build tailored strategies for major retailers (e.g. B&Q, Amazon) and independents
• Align internal teams – Supply Chain, Finance, Quality and Design – to ensure seamless execution
• Own commercial levers – margin, pricing, mix, promotion – and take decisive action when off-plan
• Deliver all brand assets on time – from eCommerce content to samples, catalogues, and exhibitions

What You’ll Bring

• 5+ years of experience in consumer brand management – ideally in home, garden, or DIY sectors
• A track record of driving growth in a branded product portfolio
• Hands-on experience with NPD from concept to launch; Far East sourcing experience is a plus
• Strong commercial mindset with solid partnership experience across Sales, NPD, and Retail
• Degree in Business, Marketing, or a related field
• Full UK Driving Licence and willingness to travel (UK & Europe)

Key Skills

• Understands P&L ownership, pricing architecture and value creation
• Simplifies complexity and builds clear, actionable roadmaps
• Delivers fast, with precision and pride
• Obsessive about understanding the end user and building with purpose
• A strong communicator who builds alignment across functions
• Excel and PowerPoint expert; Power BI knowledge is a bonus

Why Westland?

We’re one of the fastest-growing names in the garden care industry, combining a passion for innovation with an entrepreneurial spirit. Joining Westland means becoming part of a high-performance culture with the autonomy to make a real difference and the support to grow with us!

Westland Horticulture is an Equal Opportunities Employer

Find out more about Westland Horticulture

Learn about our sustainability plan

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