Westland will reach over 16m consumers with a TV campaign designed to encourage more consumers to feed their lawn.
Westland SafeLawn targets a new group of consumers who love the lawn, but are put off using chemicals due to safety concerns about children and pets. Independent YouGov research* shows over 60% of parents will be interested in the product and 4m are actively seeking pet and child-safe alternatives for their lawn.
The TV advert will use cutting edge CGI technology to introduce ‘Lawn Man’ a big friendly character made entirely from lawn. He puts up with a lot. Kids, pets, the passing seasons and harsh weather conditions. In the advert he is worn and tired. He longs to be loved. To be brought to life and to be part of the family again.
Enter Westland SafeLawn. After just one application, he comes to life, revived and ready to play! Lawn Man will show parents and pet owners that they can get a thick, green lawn that’s 100% natural and safe for children and pets.
Westland Safe Lawn is an organic fertiliser with added lawn seed, made with only natural ingredients. It nourishes lawns, greening them up within a week and then continues to feed as it naturally breaks down. It helps grass grow and out-compete moss and weeds and also contains special naturally-occurring bacteria which converts dead moss and thatch to nutrients to feed the grass. Its formula guarantees results, a green, lush and thick lawn, with healthy grass from root to tip!
Daniela Constantine, Brand Manager for Westland Horticulture, said: “This TV advert is designed to delight and educate both children and their parents about the neglect their lawn puts up with throughout the year. By feeding with Westland SafeLawn, they really can bring their lawn to life!”
*YouGov independent research, September 2016
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