Nature’s Feast is proud to present its new small animal food collection, featuring a range of food, treats and hay for rabbits, guinea pigs and hamsters.
It has identified a gap in the market, with 43% of shoppers buying both mixed food and pellets, as they perceive nuggets alone to be boring and processed, despite their health credentials1. The new range, offering the health benefits of nuggets, with the variety and interest of mixed grass and vegetables, launched this summer.
An independent trial involving 68 rabbits and guinea pigs gave impressive results for this new range of products. It demonstrated the animals were more likely to forage (alieving boredom), but still ate all the food within 24 hours (ensuring nutritional needs were met)2. This indicating the emotional enrichment provided through their ability to express natural behaviours.
Items in the range include:
• Nature’s Feast Rabbit Food – A blend of nuggets with 8% real grass, fruit and vegetables. Rich in fibre with natural prebiotics and linseed for Omega 3.
• Nature’s Feast Guinea Pig Food – A blend of nuggets with 8% real grass, fruit and vegetables. Rich in fibre with natural prebiotics and linseed for Omega 3. With added Vitamin C.
• Nature’s Feast Hamster Food – A blend of nuggets with 20% fruit and vegetables. Rich in protein from meat meal with natural prebiotics and linseed for Omega 3.
• Nature’s Feast Snack Selection – A healthy mix of natural snacks to feed straight or to mix in with food or hay. Comes in a 3-pack of different flavours: Fruit Garden, Vegetable Patch and Flower Garden.
• Nature’s Feast Garden Forage – A blend of 5 varieties of grass and hay topped with a delicious mix of flowers to encourage foraging.
Rachael Dickinson, Senior Marketing Manager said: “We’ve developed a range of products that will encourage animals to forage, yet provide them with optimum nutrition. All products are visually appealing, plus nutritionally and emotionally good for pets.”
“We know that small animal owners are concerned about the health of their pets, but also want a food that will provide interest and variety. This new range is in a unique position as it meets both these needs.”
1 Independent Primary Research 2015
2 Independent trial completed by Moulton College 2016
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